Philips | Shaveeverywhere.com

Associate Creative Director | Copywriter

ShaveEverywhere.com would perhaps best be described as "the little ball shaving site that could." Philips had a small advertising budget to launch a new male grooming product - a topic consumers felt very awkward discussing. I served as the creative director and lead copywriter on a mini-site that needed to get people extremely comfortable with the topic ASAP. We created one of the first all-video branded experiences online, this one of a character who was entirely too comfortable with shaving his privates. He wore a robe, cursed freely, and got people to rethink the experience entirely - the site took off and none of us got fired. In days, traffic was in the millions and the Philips Bodygroom sold out on Amazon. The microsite won a Gold Cannes Cyber Lion, One Show Gold Pencil, Gold Clio, and AdAge Digital Campaign of the Year. It was written about in The Wall Street Journal, The New York Times, and USA Today.