Dannon | Frusion Breakfast Brawl

Associate Creative Director

To launch their first yogurt smoothie for men, Dannon needed an overtly masculine idea that would grab the target, keep them coming back, and not make them feel "advertised to." A video game called Frusion Breakfast Brawl got the job done. Blogs overflowed with buzz, including tips on how to beat the reigning champ, "Papi" C. DeBagel.